News
NaviPlan Extended is helping Bank of New York Co. clients reach their retirement goals
As banks struggle to lure affluent investors,
one has found a technology solution that helps
meet the needs of this sophisticated market.
In a September 2005 American Banker article titled Banks Struggle to Lure Affluent Investors by Christine Burma, several major investment companies identify both their challenges and solutions with attracting the affluent investor.
Quoted in the article is Adam Israel, the managing director and head of retail sales and strategy at Bank of New York Co.
Says Israel, Bank of New York’s choice to use NaviPlan Extended software is enabling advisors to delve into wealth-related issues such as estate planning, small-business planning, and stock option modeling, and is helping advisors evaluate affluent customers’ finances to help them reach their retirement goals.
According to experts cited in the article, improving the integration of their technology and services to provide simplified financial advice that meets the unique needs of each client is key to capturing a larger share of the affluent and mass affluent markets.
